Frames & Lenses in Watertown

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Frames & Lenses Tailored to You

At Weiss Eyecare Clinic, we welcome you with open arms as soon as you step into our clinic. Our friendly staff will greet you warmly and guide you to our frame dispensary, where you’ll find our vast collection of designer frames and styles to browse. 

We aim to provide you with glasses that meet your unique requirements, irrespective of whether you need specialty lenses, frames for kids, sports eyewear, or sunglasses.

We also offer Neurolens for managing eye misalignment issues and helping our patients enjoy comfortable, clear vision. Visit us today to explore our frame boutique and discover your next favorite pair of frames.

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Our Lens Options

Along with a large selection of designer frames, we also offer different lens treatments and customized lenses. Potential hazards such as scratches, glare, and ultraviolet rays can be reduced or removed altogether with the application of a lens treatment.

Our practice also features Transitions Lenses with the unique ability to darken in the presence of invisible UV light.

Comfortable Vision with Neurolens

Neurolens is a technology designed to help alleviate symptoms of digital eye strain, such as:

  • Eye fatigue
  • Neck pain
  • Blurred vision 

Neurolens also provides a noninvasive technique to treat eye misalignment that can contribute to digital eye strain and other related issues.

Neurolenses use a contoured prism design to naturally correct eye misalignment and help provide comfortable and clear vision. With advanced prism technology, Neurolenses can help with trigeminal dysphoria, providing you with comfortable vision throughout the day.

Sunglasses & Specialty Eyewear

Along with different frames, we also provide a wide variety of sunglasses and sports eyewear, protective eyewear, and SCUBA diving glasses. 

Regardless of your requirements, we have you covered with glasses that provide the necessary support and protection for your eyes.

Kids Eyewear

During their early years, children undergo crucial visual development that we want to help support through prescription glasses. We offer a wide range of fun designs and colors for your children to choose from, allowing them to express themselves while enjoying clear and healthy vision.

With our eyewear, you can help your child find the right frame and lens to suit their lifestyle, whether they’re at school, work, or play.

Specialty computer glasses are designed to block and filter out the blue light emitted by electronic devices, providing effective protection against its effects.

With the right blue light protection lenses, you can protect your eyes and enjoy healthy vision, whether using a computer, tablet, or smartphone.

Our Brands

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Adrienne Vittadini

Chic, feminine offerings that don’t sacrifice quality or price. A win-win for any woman looking to make a choice in frame that’s out of the ordinary. Sophisticated stylings with a range from oval to cat-eye fusion designs give confidence with a splash of youthful attitude to any wearer.

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BOSS

BOSS combines clean lines, modern shapes, and imaginative detail to create original eyewear fashion. Fresh convention meets classic style architecture in our eyeglass and sunglass collections.

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Charmant

Eyewear is our passion. Continuous Research & Development is our soul. Superb Craftsmanship is our heritage. Top-quality products are our pride.

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Christian Lacroix

For those who desire a truly phenomenal addition to their wardrobe, the Christian Lacroix frame collection emanates originality, luxury, and pure refinement. Their entire line is created with acetate exclusive to them through collaboration with Italian material powerhouse Mazzuchelli. Inspiration for their designs is found in luxury prints and limited edition stationery collections.

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Costa

Born on the water in 1983, Costa sunglasses are made for those who need water to breathe. Built with 580® color-enhancing polarized lenses, Costa sunglasses enhance your ability to See What’s Out There.

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Danny Gokey

Danny Gokey Designer Eyeglasses embodies the spirit that defines Danny Gokey as an artist and permeates his music. These eyeglasses were inspired by Danny Gokey's sense of fashion and eye for detail.

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db4k

Created to reflect a child’s taste and personality, this collection is designed to grow with them and their ever-changing interests. It’s a collection that appeals to kids and parents alike. These are the glasses that you wish you had when you were a kid.

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Eco

A pioneer in the eyewear industry, ICU Eyewear was the first to develop and implement a manufacturing process for eco-friendly reading glasses made from reclaimed plastic, recycled metal, and sustainable bamboo.

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Etnia Barcelona

Independent brand of eyewear from Spain that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

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Float

Providing innovative styles in men's and women's frames since 1986, Float offers you updated and new collections regularly. Combining the best of performance and styling together in attractive designs, Float gives you an uncompromising frame at prices to suit any budget.

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Hackett

It’s all in the details for Hackett eyewear. From the lenses and spring hinges to the acetate- every last component of this British eyewear collection is crafted with the finest materials and techniques. The designs are for the modern man and take on a timeless look with subtle contemporary hints. The Hackett collection exudes contemporary yet understated style and doesn’t take notice of trends.

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Helium

The Helium Paris collection is where suave Italian craftsmanship meets adventurous French design with innovative shapes and styles.

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Hugo Boss

Stylish and unique designs matched perfectly for those that need frames that can keep up with their busy lifestyle. High-performance offerings made with durable materials proven to take anything you can throw at them. Classic styling matched with signature Hugo Boss accents shows you don’t have to compromise on a frame to suit your tastes.

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Isaac Mizrahi

Timeless cosmopolitan style for the confident woman that does it all. Whether you are looking for a splash of colour, some understated chic or a bold and beautiful pattern Isaac Mizrahi has the perfect pair of glasses for your personality. Navigate the world with confidence and poise as you put your best face forward with Isaac Mizrahi.

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Kate Spade

Kate Spade's eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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MODO

MODO is dedicated to consistently designing eyewear that blends effortless minimalism with harmonious functionality. Their creative inspiration is found in the cities MODO resides in: New York, Milano, and Stockholm. Inventive technology and colorful designs achieve a highly unique collection of beautiful frames.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the American company’s array of product categories.

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OGI

For those seeking something new, Ogi Eyewear never disappoints. Founded on the principle that everyone is always looking for something new, Ogi Eyewear continuously releases new or expanded eyewear collections. Purposeful use of color, finely crafted and affordable.

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Sandro

Known for its clean lines and sophisticated aesthetic, Sandro is a leading accessible luxury Parisian brand featuring refined and versatile men’s and women’s collections.

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Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

Your Destination for Eyewear

Whether you need new glasses with customized lenses, Neurolens for eye misalignment, or just need new sunglasses for vacation, we have you covered. Our team is passionate about pairing you with the right eyewear.

Visit us to explore our optical boutique and find your new glasses today.

Book Appointment

Our Location

Our Address

  • 1300 19th St NE
  • Watertown, SD 57201

Contact Information

Our Hours

  • Monday: 8:30 AM 6:00 PM
  • Tuesday: 8:30 AM 5:00 PM
  • Wednesday: 9:30 AM 5:00 PM
  • Thursday: 8:30 AM 5:00 PM
  • Friday: 8:00 AM 1:00 PM
  • Saturday: Closed
  • Sunday: Closed

Our Brands

Our Blogs

Regular Vs. Specialty Contact Lenses: Know The Difference

Uncategorized

As an alternative to eyeglasses, contact lenses can effectively and conveniently correct poor vision. Unfortunately, certain eye conditions make it difficult to wear regular contact lenses. The good news is that R&D labs have been busy finding solutions for individuals with hard-to-fit eyes. The result: specialty contact lenses that are ideal for those with various […]

Read More…

July 10, 2023
Weiss Eyecare Clinic

Symptoms Of A Foreign Body In The Eye: Pain, Irritation, Redness, And MoreSymptoms Of A Foreign Body In The Eye: Pain, Irritation, Redness, And More

Uncategorized

Anything that gets into any part of your eye is a foreign body. It can be the occasional eyelash, sand, dirt, or glass. They are all objects that are not naturally found in the eye. It depends on the size and type of material, but a foreign body can cause minor irritation, bleeding, or even […]

Read More…

July 10, 2023
Weiss Eyecare Clinic

Treatment Options for Managing Dry Eye Syndrome

Uncategorized

The field of eye care has come a long way in understanding and treating dry eye. There were limited treatment options in the past, but today, there are many ways to manage this condition.  However, finding the proper treatment can be a process of trial and error. That is because dry eye causes and triggers […]

Read More…

July 10, 2023
Weiss Eyecare Clinic

As an alternative to eyeglasses, contact lenses can effectively and conveniently correct poor vision. Unfortunately, certain eye conditions make it difficult to wear regular contact lenses. The good news is that R&D labs have been busy finding solutions for individuals with hard-to-fit eyes. The result: specialty contact lenses that are ideal for those with various […]

Read More…

Anything that gets into any part of your eye is a foreign body. It can be the occasional eyelash, sand, dirt, or glass. They are all objects that are not naturally found in the eye. It depends on the size and type of material, but a foreign body can cause minor irritation, bleeding, or even […]

Read More…

The field of eye care has come a long way in understanding and treating dry eye. There were limited treatment options in the past, but today, there are many ways to manage this condition.  However, finding the proper treatment can be a process of trial and error. That is because dry eye causes and triggers […]

Read More…

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